RECENT WORK
Take a scroll down the page to view some of the projects I have worked on. You can also browse by client using the list on the right.
Moneysupermarket.com - Coins
We created an ad for Moneysupermarket.com that explicitly shows the money you could earn on a savings account, instead of just the numerical figures and percentages that can often feel meaningless.
Users are then encouraged to find the best savings account rates at Moneysupermarket.com.
Oxfam - The People’s Campaign
Many people feel helpless when faced with the issues in the world. The idea behind Oxfam’s strapline, ‘Be Humankind’, is to encourage everyone to work together to fight the suffering and injustice that is happening all around us.
This campaign idea for Oxfam puts the advertising campaign in the hands of the people. It encourages single donations (not monthly payments) to an Oxfam project of the donator’s choice. The idea works as a cycle, illustrated here.
Creating an ad
After the donor has completed the donation form (entered information and bank details) they are shown a short additional section/page where they can create their own ad.
To create an ad, donators can:
• enter a nickname (or use their real name)
• choose a message that includes their name e.g. Ghandi, Mandela and [donator's name] from [location]
• choose a colour theme for the ad (click here) and scroll down to section 2 - ‘The colour pairs’)
• choose a background pattern for the ad (one out of four background patterns/effects)
All of the personalisation options would have a default so the changes are optional so donators can customise their ads as little or as much as they wish.
Viewing the ad
When the donator has finished creating their ad and it has been submitted, it is ready to go live.
The donator will receive a copy of their ad, which they can send to their friends, post on their blogs, embed on websites or post to their Facebook, MySpace and Twitter profiles etc.
Using cookies dropped onto their browser, the donator will always be displayed their own ad when they visit any site where the campaign ads are served.
They also see information relating to the project that they donated to. This could include a project totaliser (how much has been raised so far against the target), a report on how their money has been spent and a link to read more. This enables donators to remain informed and feel involved with their chosen projects.
Ad framework
The ads use a predetermined framework that describes how the donator has helped e.g. what their donation went towards plus the donator’s name/nickname and location. The ads go live on the internet so effectively the campaign is self-generating. Donators know how their money is being spent and feel actively involved in the bigger campaign.
First frame: The first frame displays two famous philanthropists (chosen by the donator during the ad creation stage) alongside the donator’s name (or nickname).
E.g. Ghandi, Mandella and [first name, last name/nickname] from [location]
Second frame: The copy on the second frame relates to the project and the amount the person has donated.
For example: Zambia: Improving education for everyone (figures taken from Oxfam website)
£1 - £300 “I’m helping to educate an orphan in Zambia.”
£301 - £600 “I’m helping to train a teacher in Zambia.”
+£601 “I’m helping to educate teachers and children about AIDS in Zambia
This information is available for all projects on the Oxfam website.
Final frame: The final frame is the call to action. It tells people to donate now and invites them to create their own ad for the campaign.
Support education in Zambia now
or choose a project to support and star in your your own ad!
UNICEF - Facts
We created this campaign to encourage donations to children’s charity UNICEF. The campaign uses cold, hard facts and emotive imagery to portray the seriousness of the situation.
Please click on the image below to enlarge.
Supporting ad
We created this ad to support the campaign.
Optical Express - Win Free Laser Eye Surgery
We created these ads to generate leads for Optical Express, Europe’s leading provider of laser eye surgery. Rollover the ads to interact or click on your browser’s refresh button to replay the ad.
Eye Test Concept
The visual of the Snellen chart is instantly recognisable, particularly to those with poor sight. Laser eye surgery can be a daunting prospect to many so it was important that the ad contained reassuring and positive messaging. We built an enquiry form into the ad (roll over) that encouraged users complete for a free consultation and a chance to win free laser eye surgery.
This concept reassures people that laser eye surgery is a common procedure and it is safe. We used lots of eyes to visually represent the procedures and encourage people to enter their details on a form.